The music industry has changed and has switched almost exclusively to social media and streaming. TikTok has become the #1 vehicle that can literally make stars overnight with a simple 15 second viral video for an unknown artist. The way things are setup now have never been easier for an unsigned/independent artist to get lucky and break through with a song they made last night. But the strategic blueprint must be executed correctly!
Success starts at the top with TikTok and trickles down like so:
- TikTok video begins to go viral
- Fans want to hear the whole song and migrate to Spotify or Apple Music to stream it in full
- Fans then want to see the official video on YouTube and migrate to view it there next
- Fans then migrate to Instagram, Twitter, etc. to follow artist
- Following is created and financial opportunities begin to roll in to capitalize on and monetize