TikTok algorithmically generates a feed of content\u00a0for each user, which is displayed on the #FYP (or \u201cFor You Page\u201d). The more a user engages with content, the smarter TikTok gets at guessing what kind of videos the viewer wants to watch.<\/p>\n
Imagine your song is used in a video that appears on someone\u2019s\u00a0For You Page<\/i>. That video inspires the viewer and they want to make a similar video. Well, there\u2019s a simple way in TikTok to use that same audio clip when creating a new video. THIS is what drives the viral success of music on TikTok and makes music promotion on the platform extremely powerful. If a dance challenge or crazy lip-sync inspires one person, there\u2019s a good chance it\u2019ll inspire many people to make their own videos.\u00a0\u00a0Suddenly, the algorithm is reinforcing that musical hook, putting your song\/video to more and more viewers in more and more contexts (via user-generated content).<\/p>\n
Because a song can go viral in this way, there are quite a few instances of independent artists who have very small followings on other social platforms but are gaining huge exposure on TikTok. As with anything: the bigger the package you order, the bigger the exposure, the bigger the results, the bigger the chance of going viral.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" TikTok algorithmically generates a feed of content\u00a0for each user, which is displayed on the #FYP (or \u201cFor You Page\u201d). The more a user engages with content, the smarter TikTok gets at guessing what kind of videos the viewer wants to watch. Imagine your song is used in a video that appears on someone\u2019s\u00a0For You Page. […]<\/p>\n","protected":false},"author":1,"comment_status":"open","ping_status":"closed","template":"","ufaq-category":[48],"ufaq-tag":[],"class_list":["post-1440","ufaq","type-ufaq","status-publish","hentry","ufaq-category-tiktok"],"yoast_head":"\n